Enterprises and business units undergo systemic changes when they move from one stage of their life cycle to the next. These business innovation challenges have typical patterns in different life cycle transitions. The life cycle model helps to address the business innovation challenges in their context:

A holistic frame helps to understand the business innovation challenges

Transitions in the business life cycle tend to affect many aspects of the business innovation system. A holistic and systemic analytical frame is provided with the “business innovation model”. This model distinguishes between the business innovation value drivers and the critical resources related to them.