The development of collaborative partnership between the SME, a local interface manager (the Key Account Manager or KAM) and specialised coaches
- Empowerment of KAMs and coaches with a range of proven tools, including the unique methodologies for initiating and sustaining business innovation
- Implementation of critical coaching services tailored to SME needs, e.g. business development, organization and resource development, cooperation, or finance
- Management of the coaching workflow and knowledge sharing supported by professional web-based platforms
- Monitoring Key Performance Indicators providing evidence for systematic reporting and continuous improvements